Introduction to Conversational Design

This online course will give you a foundational knowledge of the conversation design principles and processes needed to build voice and chat apps. Learn to design voice experiences for Amazon Alexa, Google Assistant, Samsung Bixby, and the Web.

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A composition of line illustrations representing voice and chat technologies: smartphone, gear icon, video player, smart display, sound waves

👋  Course Introduction

Many companies are investing in conversational AI as a way to extend products, service customers, streamline internal processes, and grow brands. There is an increased demand for conversation designers, yet very limited formal instruction for those seeking to learn the discipline. The Voxable co-founders created this course to impart the knowledge, processes, and best practices they obtained working on conversational AI since 2015 to all who want build better voice and chat apps.

📋  What You’ll Learn

This course spans the end-to-end conversation design process—from conceptualization and research to handing over assets to developers.

Female technologist emoji

Who Should Enroll

This course is appropriate for anyone who wants to understand how to design better voice and chat apps.

“For those coming from the visual UX tradition, this is an exciting dive into conversational thinking. The hands-on exercises will feel both familiar and fresh to design professionals – with whole new ways of considering our users and platforms.”
Chad Currie
Creative Director, Slide UX
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📒 Course Curriculum

👋  Introduction

  • How to Use This Course

🤔 What Are Conversational Interfaces?

  • Introduction to Conversational Interfaces
  • How Designers Can Adapt
  • What Are Conversational Interfaces?                                  
  • The Conversational Interaction Loop Quiz

🔎 Conversational Strategy

  • Project Brief
  • Research Methods
  • Jobs to be Done Framework
  • Jobs to be Done Activity

💎 Conversational Branding

  • Voice, Tone, & Persona
  • Conversational Brand Activity

📑 Affinity Diagramming

  • Introduction to Conversational Affinity Diagramming
  • Introduction to Miro (Optional)
  • Affinity Diagramming Activity: Creating Utterances
  • Affinity Diagramming Activity: Organizing Utterances

📌 Defining Entities

  • Introduction to Entity Definition
  • Entity Definition Activity

🧠 Conversational User Experience

  • Conversational User Experience (Part 1)
  • Conversational User Experience (Part 2)
  • Key Moments in Conversation

💬 Sample Scripts & Conversational Flow Diagrams

  • Introduction to Conversational Flow Diagramming
  • Sample Script Writing & Conversational Flow Diagramming Activity
  • Prototyping with the Wizard-of-Oz Method

🗣 Conversational UI Elements

  • Introduction to Conversational UI Elements
  • Conversational UI Element Examples
  • Acting Out Sample Scripts
  • Writing for Voice-First Interactions
  • Conversational UI Activity

🏗 Natural Language Understanding

  • Introduction to Natural Language Understanding
  • How to Create a Dialogflow Agent
  • How to Build NLU Intents
  • How to Add Responses to Intents
  • How to Create NLU Entities
  • How to Use NLU Entities
  • Why You Should Learn Dialogflow
  • Maintaining & Iterating the Agent
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🤓 Course Instructors

Lauren Golembiewski ◊ Conversational Designer, CEO & Co-founder, Voxable

Lauren's personal mission is to bring more designers, writers, and UX practitioners into the conversation design discipline. She believes conversational AI has yet to reach its full potential and designers have a huge opportunity to address users' needs better through conversation design. Prior to co-founding Voxable, Lauren led venture accelerator and big data startup design teams. She's created conversational strategies and well-designed conversational experiences for both early-stage startups and Fortune 10 companies. She often writes, speaks, and facilitates workshops about conversation design.

Lauren Golembiewski

Matt Buck ◊ Conversational Developer, CTO & Co-founder, Voxable

Matt has worked with several high-profile engineering teams in the Austin startup scene during his tech career. Prior to co-founding Voxable, he helped launch the MakerSquare coding bootcamp as the instructor for its inaugural cohort and directed Rapid7's front-end engineering efforts through a successful IPO as its Senior User Interface Architect. Throughout his career, he's come to learn the immense value of sane development processes and a relentless focus on code quality; he shares these lessons by regularly speaking at user groups and conferences.

Matt Buck
“I learned a language and framework to effectively conceptualize, structure, and design a CUI that keeps users and usability at its center.”
Molly McClurg
Assoc. Professor, User Experience, Austin Community College

Course

$299

Introduction to Conversational Design - Access to the complete online course; video instruction, written content, activities, and resources

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Course Plus

$499

Introduction to Conversational Design - Access to the complete online course; video instruction, written content, activities, and resources

Instructor Feedback - 10-minute video screencasts of the instructor providing feedback on the assets you produce for each course activity (7 total)

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Course Premium

$649

Introduction to Conversational Design - Access to the complete online course; video instruction, written content, activities, and resources

Instructor Feedback - 10-minute video screencasts of the instructor providing feedback on the assets you produce for each course activity (7 total)

One-on-One Meeting - 60-minute web conference with the instructor to review any course concepts, processes, and/or activities in greater depth

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