Branding is essential to make the best conversational experience for your customers. However, writing in a consistent brand voice and tone is hard for teams. It’s important to think about your chatbot, voice, or IVR solution’s branding before you scale. We offer custom in-person and virtual workshops to help teams define and align behind a conversational brand.
Learn about conversational branding within chat, voice, and multimodal apps; analyze examples of existing conversational brands to align on what works and what doesn’t for your company
Review your company’s existing brand standards and conversational experiences to determine a conversational brand strategy
Learn about the foundational elements of conversational branding: voice, tone, and persona
Learn about common conversational UI elements and how they’re applied in different channels
Define your conversational brand guidelines (voice, tone, persona, conversational UI elements) and review best practices for maintenance
Align your team to write in a consistent brand voice, tone, and persona
We customize workshops based on your team’s needs.
“For those coming from the visual UX tradition, this is an exciting dive into conversational thinking. The hands-on exercises will feel both familiar and fresh to design professionals – with whole new ways of considering our users and platforms.”
